![]() News Provider | A Facebook Goal for Nike Football New York Times (blog) Cristiano Ronaldo in a still from a new Nike ad in advance of the World Cup. The spot first appeared on Nike Football's Facebook page. ... Nike kicks off World Cup TV ads Nike World Cup ad exclusive WORLD CUP 2010: Nike advert starring Wayne Rooney, Didier Drogba and Cristiano ... |
![]() News Provider | A Facebook Goal for Nike Football New York Times (blog) Cristiano Ronaldo in a still from a new Nike ad in advance of the World Cup. The spot first appeared on Nike Football's Facebook page. ... Nike kicks off World Cup TV ads Nike World Cup ad exclusive WORLD CUP 2010: Nike advert starring Wayne Rooney, Didier Drogba and Cristiano ... |
It is the most romantic of all the tournaments, when the allure of a bigger marketing profile and even bigger paycheck takes the backseat for the football, only the football.
Poppycock. It’s all about the money – it’s always about the money. Just ask Coca Cola and Kulula and the World Cup Blog (fancy that).
Or just ask FIFA when they try to sell the Selecao for €223m euros to pay for Sepp’s bikini wax treatments. (Would you do it for anything less? Exactly.)
A company named Frontier Economics somehow compiled an estimated valuation of the top 10 teams – or their starting lineups – at the World Cup. Presumably they would’ve done all 32 for us were North Korea not involved.
Without further ado…

Spain? Non!
How they determined the “estimated” value we do not know, but if David Villa isn’t valued at roughly €40m I’m storming the castle and declaring the whole thing null and void. And don’t forget World Cup squads haven’t exactly been decided yet. Will Spain drop Fernando Torres and lose their top spot? No. Will Marcello Lippi call up a #10 as an injury replacement and vault up the list? Unlikely. Will Diego Maradona cut Lionel Messi and send them tumbling out of the top 10 altogether? Don’t answer that.
They’ve given us the most valuable from each of the ten teams, and in the process tell us they think Kaka is almost half the man he was last year and a soon-to-be 32 year old Frank Lampard…well, I just don’t know what they wee thinking there:
Spain
Andres Iniesta – €44m
Fernando Torres – €43m
Argentina
Lionel Messi – €140m
England
Wayne Rooney – €59m
Frank Lampard – €46m
Brazil
Kaka – €41m
Portugal
Cristiano Ronaldo – €95m
France
Franck Ribery – €48m
Germany
Bastian Schweinsteiger -€ 33m
Netherlands
Arjen Robben – €34m
Ivory Coast
Didier Drogba – €48m
Italy
Daniele De Rossi – €29m
Harmless, curious, inaccurate fun, much like JP Morgan predicting England will win the World Cup.
Didier Drogba's second-half free-kick ensured Premier League champions Chelsea completed a historic league and cup double.
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