In the real world, it’s awfully rare that I come across anything football-related in my travels, and yet I simply have not been able to escape That Nike Ad for the last week – obviously for good reason. The YouTube embed is positively everywhere, in the most obscure, unsporting of places, putting the virus into viral, and causing nightmares of Wayne Rooney doing Brad Pitt’s accent from Snatch.
But before there was That Nike Ad by Wieden + Kennedy, there was Bloed Oranje by the same outfit, which makes no bones in calling out the 1974 Dutch edition. And it’s just as good.
The scale isn’t quite the same and doesn’t glisten with as much polish, therefore it’s a bit apples and oranjes, but it can easily stand on the shelf right next to its more famous younger brother, even if their casting does leave a little something to be desired.
Bloed Oranje is a Dutch campaign for South Africa 2010, one which culminated in a patriotic assault on The Dam in Amsterdam declaring the World Cup trophy already spoken for (bezet = taken).
I went to the website for bloedoranje and…spoilers ahead…
…it’s the KNVB official website. (Eventually.) High praise for such anarchy from the men upstairs, even if the permits were folded crisply into their back pockets and even the sticky stuff from the tape removed before anyone really knew what’d happened.
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