AdAge.com
Anheuser-Busch unveils Budweiser World Cup marketing plan
St. Louis Business Journal
The company has secured a house in South Africa and plans to put 32 soccer fanatics (16 men and 16 women) representing each participating World Cup country
Online reality show "Bud House" throws together fans from the 32 World Cup The Canadian Press
AB's Digital Reality Show Showcases World CupAdAge.com
AB InBev Plans 'Big Brother' House for World Cup Bud PushBusinessWeek
CBS 5
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