 AdAge.com |
Anheuser-Busch InBev unveils Budweiser World Cup marketing plan
MSN Money AB InBev Chief Marketing Officer Chris Burggraeve said the campaign is “about uniting beer drinkers around the world and celebrating the game of football. … Online reality show "Bud House" throws together fans from the 32 World Cup … AB's Digital Reality Show Showcases World Cup AB InBev Plans 'Big Brother' House for World Cup Bud Push |
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